About Us

Our Mission

Beet Street exists as a catalyst to develop Fort Collins into a nationally recognized arts and culture center and destination by distinguishing ourselves as an intellectually vital community that fosters, celebrates, and inspires human creativity.

Our Vision

By 2014, Beet Street will have fresh, impactful, year-round programming that is identified by locals and out of town attendees as among the best experiences of their lives. Fort Collins, and particularly downtown, will clearly feel alive, visually stimulating, and engaging. Beet Street will provide resources and advocacy for growing a healthy, high quality arts, culture, and creative industry in Fort Collins.

Our Strategy

In fall 2009, Beet Street revisited its guiding principles, vision, strategies, and financial models, and determined a clear plan for the future direction of the organization. More than 500 leaders, stakeholders, and community residents provided input that helped shape the new strategies for achieving Beet Street’s vision and goals.

Today, Beet Street’s purpose remains the same as when the organization was established: to add to the economic vibrancy and development of our downtown by building arts and culture as a unique economic engine, and to lead Fort Collins to become a regionally and nationally recognized arts and culture center and destination.